Peter Lacey- Cervus Equipment Corp.

Cervus Equipment Corporation was founded in 1982 with one dealer and IPO'd in 2000 with five dealerships. It has since grown to become the dominant John Deere dealer network in Western Canada, Australia, and New Zealand. In addition, Cervus acquired Peterbilt dealers in Saskatchewan and Ontario. Peter Lacey, Founder and Executive Chairman of Cervus Equipment Corporation, joins Robert Cooper to discuss agriculture, dealer economics, OEM's and technology.